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David Midgley
Emeritus Professor of Marketing
Journal Article
Morrison P., Roberts J. H., Midgley D. (2004). The Nature of Lead Users and Measurement of Leading Edge Status Research Policy, 33(2), pp. 351-362.
"Lead users" are defined as being at the leading edge of markets, and as having a high incentive to innovate. Empirical research has shown the value of lead user need and solution data to new product development processes. However, the nature of the lead user construct itself has not been studied to date. In this paper the authors fill this significant gap by proposing and evaluating a continuous analog to the lead user construct, which they call leading edge status (LES).