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Keywords
European Competitiveness; Europe;
Journal Article
Huy Q., Shipilov A. (2012). The Key to Social Media Success Within Organizations MIT Sloan Management Review, 54(1), (pp73-81).
Many organizations have started using social media (a.k.a. Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have succeeded in using social media internally to meet important objectives, such as reducing their costs, increasing revenues or stimulating innovation. However, many companies have either stayed away from using social media tools internally or failed to see beneficial results from their use within their organization.