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V. (Paddy) Padmanabhan
Professor of Marketing
Journal Article
Sarvary M., Padmanabhan V. (. (2001). The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand Marketing Letters, 12(4), (pp341-350).
Returns policies are usually thought of as being a way to insure retailers against excess inventory. The work of Pellegrini (1986), Chu (1993), Lin (1993) and Padmanabhan and Png (1997) highlights the fact that there is considerably more to returns policies than just a mechanism for insurance.