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Henrich Greve
Professor of Entrepreneurship
Journal Article
Gavetti G. M., Greve H., Levinthal D., Ocasio W. (2012). The Behavioral Theory of the Firm: Assessment and Prospects Academy of Management Annals, 6(1), pp. 1-40.
The Behavioral Theory of the Firm has had an enormous influence on organizational theory, strategic management, and neighboring fields of socio-scientific inquiry. Its central concepts have become foundational to any theoretical and empirical work focused on organizational phenomena.