- Search
Search
- LoginAccess your ApplicationFor current applicantsOr learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
Related Faculty

Spyros Zoumpoulis
Assistant Professor of Decision Sciences
Keywords
Targeting; Machine Learning; Field Experiments; Covariate Shift; Concept Shift ;
Journal Article
Simester D., Timochenko A., Zoumpoulis S. (2020). Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges Management Science, 66(6), (pp2495-2522).
The authors investigate how firms can use the results of field experiments to optimize the targeting of promotions when prospecting for new customers. They evaluate seven widely used machine-learning methods using a series of two large-scale field experiments.