- LoginAccess your ApplicationOr learn more about our programmes and applyAccess MyINSEAD
Associate Professor of Strategy
Furr N., Eisenhardt K., Bingham C. (2020). Simple Rules for a World of Change: Reflections on “Turning a Process into a Capability” Strategic Entrepreneurship Journal, 14(4), pp. 560-562.
When the Covid-19 pandemic brought the world to a standstill, it surfaced a deeper trend which has been building for decades: an environment of increasing uncertainty, velocity and complexity. Pandemics, shocks, crises, revolutions, disruption, and change are not new.But while other shocks like the Spanish flu killed more people, they didn't bring the world to a standstill in the same way or create possibly enduring aftershocks like accelerating digital transformation, supply chain redesign, industry nationalization, and exacerbated inequality.In this world of change, governments, companies, and even ordinary citizens need high-performing capabilities to cope.