Publications

Related Faculty

So Yeon Chun

Associate Professor of Technology and Operations Management

Journal Article

Should I Pay with Money or Redeem Points for This Purchase? How Stability and Scaling of the Exchange Rate Influence Loyalty Point Redemption

Chun S. Y., Hamilton R. (2022). Should I Pay with Money or Redeem Points for This Purchase? How Stability and Scaling of the Exchange Rate Influence Loyalty Point Redemption Journal of Marketing Research

Should I Pay with Money or Redeem Points for This Purchase? How Stability and Scaling of the Exchange Rate Influence Loyalty Point Redemption No Abstract Available

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