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Subramanian Rangan
Professor of Strategy and Management
Journal Article
In an era of globalization how do we explain the home bias, unexpectedly large distance effects and lagged adjustment patterns visible in international exchange? In this paper, the author argues that in the real world, the identity and reliability of potential exchange partners are seldom the datum that most economists take them to be. In fact, firms confront formidable problems of search and deliberation. In these circumstances, firms social networks can provide a key recourse. Yet, for historical reasons, most firms social networks still tend to be local or national. And, absent institutional solutions, even in the face of apparent cross-border economic opportunities, firms responses appear overly sticky and lagged. He explores these arguments in an empirical study that contrasts multinational and domestic firms trade responses to real exchange rates.