- LoginAccess your ApplicationOr learn more about our programmes and applyAccess MyINSEAD
Associate Professor of Strategy
Dyer J., Furr N., Hendron M. (2020). Overcoming the Innovator’s Paradox MIT Sloan Management Review, 62(1), pp. 70-77.
Although many people say they like radical ideas, the greater the risk and uncertainty, the more skittish potential supporters become. Fortunately, there are strategies for breaking through.