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Nathan Furr
Associate Professor of Strategy
Journal Article
Dyer J., Furr N., Hendron M. (2020). Overcoming the Innovator’s Paradox MIT Sloan Management Review, 62(1), pp. 70-77.
Although many people say they like radical ideas, the greater the risk and uncertainty, the more skittish potential supporters become. Fortunately, there are strategies for breaking through.