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David Midgley
Emeritus Professor of Marketing
Journal Article
Dawes P. L., Lee D. Y., Midgley D. (2005). Organisational Learning in High-Technology Purchase Situations: The Antecedents and Consequences of the Participation of External IT Consultants Industrial Marketing Management
Typically, research on organizational learning has been conceptual in nature. In a departure from this tradition, the authors develop and test a structural model of organizational learning in the context of the purchasing of an expensive and complex product in the information technology (IT) area. The key focus of our research is the participation of external IT consultants and our model links seven explanatory constructs that are consistent with the process school of thought in organizational learning.