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W. Chan Kim
Distinguished Professor of Strategy and International Management, Emeritus

Renée Mauborgne
Affiliate Professor of Strategy
Keywords
Innovation; Strategy; Innovation Strategy; New Product Development
Journal Article
In recent years disruption has become the battle cry of business. Disruption occurs when an innovation creates a new market and business model that cause established players to fall. We love the ease of taking, sharing, and storing digital photographs — a disruption that led to the demise of both Kodak and the once ubiquitous film market. Millions of us benefit from Uber’s driver-on-demand service, even as it displaces existing taxi companies.