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Henrich Greve
Professor of Entrepreneurship
Keywords
Multimarket Contact; Mutual Forbearance; Imperfect Observability;
Journal Article
Greve H. (2008). Multimarket Contact and Sales Growth: Evidence from Insurance Strategic Management Journal, 29(4), (pp229-249).
Research on pricing, profits, and firm survival has shown that multimarket contact causes mutual forbearance against competition, but has not considered the consequences of imperfect observability of competitive moves.