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Keywords
Moral Judgment; Moral Character; Signaling; Informational Value
Journal Article
Tannenbaum D., Uhlmann E. L., Diermeier D. (2011). Moral Signals, Public Outrage, and Immaterial Harms Journal of Experimental Social Psychology, 47(6), (pp1249-1254).
Public outrage is often triggered by “immaterially” harmful acts (i.e., acts with relatively negligible consequences). A well-known example involves corporate salaries and perks: they generate public outrage yet their financial cost is relatively minor.