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Ziv Carmon
Professor of Marketing
Keywords
Mobility-As-A-Service; Transportation Experience; Transportation Nudges; Commuter Psychology; Transportation Decision-Making; Psychology-Informed Design;
Journal Article
Tomaino G., Teow J., Carmon Z., Lee L., Ben-Akiva M., Chen C., Zhao J., Leong W. Y., Yang N., Shanjun L. (2020). Mobility as a Service (Maas): The Importance of Transportation Psychology Marketing Letters, 31(4), (pp419-428).
Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system.