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Ziv Carmon
Professor of Marketing
Keywords
Mobility-As-A-Service; Transportation Experience; Transportation Nudges; Commuter Psychology; Transportation Decision-Making; Psychology-Informed Design
Journal Article
Tomaino G., Teow J., Carmon Z., Lee L., Ben-Akiva M., Chen C., Shanjun L., Zhao J., Yang N., Leong W. Y. (2020). Mobility as a Service (Maas): The Importance of Transportation Psychology Marketing Letters, 31(4), pp. 419-428.
Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system.