Professor of Marketing
HMI; Consumer Decision-Making;
Vadiveloo M., Morwitz V., Chandon P. (2012). Mere Belief Effects: The Effect of Health Labels on Food Consumption and Self-Reported Satiety Journal of the Academy of Nutrition and Dietics, 112(9)
Learning OutcomeThe participant should be able to say that food labels influence consumers' perceptions about a food, which may affect consumption and satiety.BackgroundIt is well established that food descriptions affect both taste and healthfulness perceptions among consumers, even when product formulations are unchanged. The purpose of this study was to examine the effect of food labels on consumption and self-reported satiety.Methods98 women from NYU answered questions about satiety and food beliefs under the pretense of participating in a taste test. Participants received a cup serving of pasta salad and were randomly assigned to receive a description that read “Hearty Traditional Chicken Pasta Salad with Creamy Cheese Chunks” (n=47) or “Healthy Choice Mediterranean Chicken Pasta Salad with Artichokes” (n=51). All results were analyzed using Stata 11.0.