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V. (Paddy) Padmanabhan
Professor of Marketing
Keywords
Matchmaking; Competition; Customer Lifetime; Platform;
Journal Article
Wu Y., Zhang K., Padmanabhan V. (. (2018). Matchmaker Competition and Technology Provision Journal of Marketing Research, 55(3), (pp396-413).
Matchmaking is a complex process that requires considerable expertise. Matchmakers in various industries often advertise proprietary technologies that presumably help users find an ideal match in a short time. However,
matchmakers may have incentives to provide suboptimal matchmaking services so that users remain clients longer and pay more fees.