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Keywords
Artificial Intelligence (AI); Job Application Likelihood; Marketing; Recruitment; Selection; Technology
Journal Article
van Esch P., Black S., Ferolie J. (2019). Marketing AI Recruitment: The Next Phase in Job Application and Selection Computers in Human Behavior, 90, pp. 215-222.
Organizations are beginning to adopt and capitalize on the functionality of AI in their recruitment processes. However, little is known about how potential candidates regard the use of AI as part of the recruitment process and whether or not it influences their likelihood to apply for a job.