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V. (Paddy) Padmanabhan
Professor of Marketing
Keywords
Branding; Distribution Channels; Retailing;
Journal Article
Wang Y., Bell D., Padmanabhan V. (. (2009). Manufacturer-owned Retail Stores Marketing Letters, 20(2), (pp107-124).
Increasingly, manufacturers sell their products in their own retail stores, and many of these stores appear to be in direct competition with independent retailers, i.e., both types of retail stores are physically co-located. The authors analyze one way this practice affects the retail market.