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Keywords
Gender Stereotypes; Food Preferences; Implicit Cognition; Schema Congruity; Reactance;
Journal Article
Zhu L. (., Brescoll V. L., Newman G. E., Uhlmann E. L. (2015). Macho Nachos: The Implicit Effects of Gendered Food Packaging on Preferences for Healthy and Unhealthy Foods Social Psychology, 46, (pp182-196).
The present studies examine how culturally held stereotypes about gender (that women eat more healthfully than men) implicitly influence food preferences. In Study 1, priming masculinity led both male and female participants to prefer unhealthy foods, while priming femininity led both male and female participants to prefer healthy foods. Study 2 extended these effects to gendered food packaging.