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Keywords
Attachment; Creativity; Idea Evaluation; Idea Selection; Self-Construal
Journal Article
Creativity depends on individuals’ willingness to invest in their novel ideas early in the creative process. Burgeoning research on idea evaluation suggests that while people can identify their novel ideas, they may reject them because they are risky and uncertain. Selecting novel ideas is crucial at the earliest phase of the creative process, in which individuals may evaluate several generated ideas to identify those they want to develop and share with others. To uncover when and why people select these ideas, the authors develop and test theory on the early-stage selection of novel ideas.