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Related Faculty

V. (Paddy) Padmanabhan
Professor of Marketing
Keywords
Back orders and Back ordering; Business Enterprises; Business Models; Securities Markets; Business Planning;
Journal Article
Che H., Narasimhan C., Padmanabhan V. (. (2010). Leveraging Uncertainty through Backorder Quantitative Marketing and Economics, 8(3), (pp365-392).
Business models based on postponement are being increasingly adopted by firms in categories ranging from consumer electronics and information technology to automobiles. Backorder is one example of this system wherein firm produces the product after receiving an order from the customer and they represent a stark contrast to the traditional Make-to-stock (MTS) system where firm anticipates demand and satisfies it from finished inventory.