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David Midgley
Emeritus Professor of Marketing
Journal Article
Soo C. W., Devinney T., Midgley D., Deering A. (2002). Knowledge Management: Philosophy, Processes and Pitfalls California Management Review, 44(4), pp. 129-150.
Through a survey of 317 firms and in-depth cases on six firms the authors examine the management of the most intangible asset of the firm - its knowledge. They do so by examining the sources, uses and outcomes of knowledge and show that the better firms acquire and absorb more information and know-how.