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Henrich Greve
Professor of Entrepreneurship
Keywords
Behavioral Strategy; Behavioral Theory of the Firm; Decision Making, Diffusion; Organizational Learning; Organizational Memory; Topics and Perspectives
Journal Article
In the 20 years of Strategic Organization, how well has knowledge drawn from the behavioral theory of the firm contributed to the field of strategy? The authors see progress both in the pages of SO! and elsewhere in the field of strategy, but this progress has been held back by divisions between strategy and organization theory in what theories should predict, what mechanisms are preferable predictors, and what outcomes are of interest.