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V. (Paddy) Padmanabhan
Professor of Marketing
Journal Article
Iyer G., Padmanabhan V. (. (2006). Internet Based Service Institutions: a Comment on 'Marketing Models of Service and Relationships by Rust & Chong. Marketing Science, 25(6), (pp598-600).
The authors offer commentary on an article about service marketing by Roland T. Rust and Tuck Siong Chung that was published in "Marketing Science."