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Inter-Organizational Collaboration; Crowdsourcing; Innovation; Interdependence; Search; Organization
Dahlander L., Jeppesen L., Piezunka H. (2019). How Organizations Manage Crowds: Define, Broadcast, Attract, and Select Research in the Sociology of Organizations, 64, pp. 239-270.
Crowdsourcing - a form of collaboration across organizational boundaries - provides access to knowledge beyond an organization’s local knowledge base.Integrating work on organization theory and innovation, the authors first develop a framework that characterizes crowdsourcing into a main sequential process, through which organizations (1) define the task they wish to have completed; (2) broadcast to a pool of potential contributors; (3) attract a crowd of contributors; and (4) select among the inputs they receive.For each of these phases, the authors identify the key decisions organizations make, provide a basic explanation for each decision, discuss the trade-offs organizations face when choosing among decision alternatives, and explore how organizations may resolve these trade-offs.Using this decision-centric approach, the authors continue by showing that there are fundamental interdependencies in the process that makes the coordination of crowdsourcing challenging.