Journal Article
Global disruptions that cause sudden swings in consumer demand are becoming more commonplace today, changing the way we think about supply chains and de-risking them.
This article shows how Kenvue, a former Johnson & Johnson company invested in “real” insurance policies - capabilities and resources that make a supply chain resilient under conditions of high uncertainty.
Specifically the company invested in three strategic capabilities: surge capacity, partnerships, and data and processes.
Faculty
Professor of Technology and Operations Management