Publications

Related Faculty

N. Craig Smith

Senior Affiliate Professor of Ethics and Social Responsibility

Keywords

Corporate Governance; Value Creation, Strategy and Implementation

Journal Article

How Gap Inc. Engaged With its Stakeholders

Smith N. C., Ansett S., Erez L. (2011). How Gap Inc. Engaged With its Stakeholders MIT Sloan Management Review, 52(4), pp. 69-76.

How Gap Inc. Engaged With its Stakeholders Back when protesters were targeting the company, the Gap realized that it needed to overhaul the way it interacted with its critics. So the company launched a strategy of stakeholder engagement.

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