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Philip M. Parker
Professor of Marketing
Journal Article
Dekimpe M. G., Parker P. M., Sarvary M. (2000). Global Diffusion of Technological Innovations: A Coupled-Hazard Approach Journal of Marketing Research, 37(1), pp. 47-59.
This paper proposes a new methodology called the "couple-hazard approach" to study the global diffusion of technological innovations.