- Search
Search
- LoginAccess your ApplicationFor current applicantsOr learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
Related Faculty

Charles Galunic
Professor of Organisational Behaviour

Frederic Godart
Associate Professor of Organisational Behaviour
Keywords
Cultural Elements; Culture; Fashion; Networks; Status; Structural Embeddedness
Journal Article
Godart F., Galunic C. (2019). Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends Organization Science, 30(1), pp. 151-168.
When organizations strategically adopt cultural elements - such as a name, a color, or a style - to create their products, they make crucial choices that position them in
markets vis-a-vis competitors, audiences, and other stakeholders.