- Search
Search
- LoginAccess your ApplicationFor current applicantsOr learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
Related Faculty

David Midgley
Emeritus Professor of Marketing
Journal Article
Coltman T., Devinney T., Midgley D. (2007). E-Business Strategy and Firm Performance: A Latent Class Assessment of the Drivers and Impediments to Success Journal of Information Technology, 22(2), pp. 87-101.
Among many leading organizations, in all sectors of industry, commerce and government, there is considerable evidence of e-business being deployed to achieve strategic goals. Where this deployment has been most successful, there is a strong case that the organization has taken an integrated approach that both builds on the organization's strengths and pays careful attention to the process of change within the organization.