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Ko Kuwabara
Associate Professor of Organisational Behaviour
Journal Article
Kuwabara K. (2015). Do Reputation Systems Undermine Trust? Divergent Effects of Enforcement Type on Generalized Trust and Trustworthiness American Journal of Sociology, 120(5)
Research shows that enforcing cooperation using contracts or tangible sanctions can backfire, undermining people’s intrinsic motivation to cooperate: when the enforcement is removed, people are less trusting or trustworthy than when there is no enforcement to begin with.