- Search
Search
- LoginAccess your ApplicationFor current applicantsOr learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
Related Faculty

Philip M. Parker
Professor of Marketing
Journal Article
Van de Vliert E., Huang X., Parker P. M. (2004). Do Colder and Hotter Climates Make Richer Societies more, but Poorer Societies less, Happy and Altruistic Journal of Environmental Psychology, 24, pp. 17-30.
Physiological needs for thermal comfort, nutritional comfort and healthiness make colder and hotter climates more demanding than more temperate climates. Affluence may help to meet those thermal demands. Two country-level studies indeed show that thermal demands (colder and hotter climates) and wealth-related resources (higher income per capita) are joint roots of happiness (N = 55) and altruism (N = 71). In colder climates richer societies are less happy and altruistic. In hotter climates richer societies are happier but poorer are unhappier.