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Journal Article
Furr N., Shipilov A. (2019). Digital Doesn’t Have to Be Disruptive Harvard Business Review, 97(4), pp. 94-103.
Managers struggle to understand what digital transformation actually means for them in terms of which opportunities to pursue and which initiatives to prioritize. It’s not surprising that many of them expect it to involve a radical disruption of the business, huge new investments in technology, a complete switch from physical to virtual channels, and the acquisition of tech start-ups.