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Ilia Tsetlin
Professor of Decision Sciences
Journal Article
Tsetlin I., Winkler R. L. (2007). Decision Making with Multiattribute Performance Targets: The Impact of Changes in Performance and Target Distributions Operations Research, 55(2), pp. 226-233.
In many situations, performance on several attributes is important. Moreover, a decision maker's utility may depend not on the absolute level of performance on each attribute, but rather on whether that level of performance meets a target, in which case the decision maker is said to be target oriented.