Publications

Journal Article

This commentary builds on the paper by Goldenberg, Libai, and Muller (2009) and on the areas of the contribution it makes to the field: the distinction between word-of-mouth and network externality effects, agent-based simulations and extensions of the Bass model for aggregate models including word-of-mouth and network externalities.

It reflects on some of the issues raised by this paper and provides directions which the author thinks would be beneficial for future diffusion modeling efforts.