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Nathan Furr
Associate Professor of Strategy
Journal Article
Research AbstractExplanations of entrants' survival in an emerging industry are premised on pre-entry capabilities or technology entry choices prior to the emergence of the dominant design. the authors consider how these drivers interact to strengthen or nullify firms' pre-entry advantage, and facilitate adaptation as the industry evolves. They also expand the treatment of exit by separating dissolution from acquisition, in which firms' capabilities continue to be utilized in the industry. Studying a recent shakeout in the global solar photovoltaic industry, the authors find that pre-entry capabilities and technology choices act in a complementary manner for some firms, thereby enhancing survival, and as buffers against exit for others. Nearly half of exits were via acquisitions, and technology choice at entry played an important role in determining how firms exited.