Journal Article
Digital transformation can be a tool for doing both well and good.
The authors look to the example of the Dutch Lottery, or Nederlandse Loterij (NLO), which faced a wave of digital disruptors that operated in a legal gray zone offering pure online products.
In response, the company proposed implementing a “KPI butterfly” to balance doing well (making money) against doing good (protecting society) as part of its digital transformation process.
Its success offers other legacy companies lessons in how to navigate this process.
Faculty
Professor of Strategy
