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Manuel Sosa
Professor of Technology and Operations Management
Keywords
Creative Teams; New Product Development Organizations; Creativity; Team Familiarity
Journal Article
Sosa M., Marle F. (2013). Assembling Creative Teams in New Product Development Using Creative Team Familiarity ASME Journal of Mechanical Design, 135
Creativity is strongly influenced by the way individuals are organized. One of the most difficult and important challenges when managing innovation is to identify the individuals within an organization who must work closely with each other to maximize the generation of creative ideas.