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Faculty & Research


Are We All Implicit Puritans? New Evidence That Work and Sex Are Intuitively Moralized in Both Traditional and Non-traditional Cultures

Journal Article
Contradicting the authors' earlier claims of American moral exceptionalism, recent self-replication evidence from their laboratory indicates that implicit puritanism characterizes the judgments of people across cultures. Implicit cultural evolution may lag behind explicit change, such that differences between traditional and non-traditional cultures are greater at a deliberative than an intuitive level. Not too deep down, perhaps we are all implicit puritans.

Professor of Organisational Behaviour