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V. (Paddy) Padmanabhan
Professor of Marketing
Journal Article
Seetharaman P. B., Chan T., Padmanabhan V. (. (2007). An Econometric Model of Location and Pricing in the Gasoline Market Journal of Marketing Research, 44(4)
The authors propose an econometric model of both the geographic locations of gasoline retailers in Singapore, as well as price competition between these retailers conditional on their geographic locations. Although market demand for gasoline are not observed, the authors are able to infer the effects of such demand from stations' location and pricing decisions using available data on local market-level demographics.