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Keywords
; Moral Judgments ; Moral Character ; Virtue Ethics ; Informational Value ; Signaling; Corporate Governance; Value Creation, Strategy and Implementation ;
Journal Article
Both normative theories of ethics in philosophy and contemporary models of moral judgment in psychology have focused almost exclusively on the permissibility of acts, in particular whether acts should be judged on the basis of their material outcomes (consequentialist ethics) or on the basis of rules, duties, and obligations (deontological ethics). However, a longstanding third perspective on morality, virtue ethics, may offer a richer descriptive account of a wide range of lay moral judgments.