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Henrich Greve
Professor of Entrepreneurship
Journal Article
Greve H. (2008). A Behavioral Theory of Firm Growth: Sequential Attention to Size and Performance Goals Academy of Management Journal, 51(3), (pp476-494).
According to the behavioral theory of the firm, managers pay sequential attention to goals and apply aspiration levels to each goal. Although many goals have been proposed for organizations, research has so far concentrated on profitability. Here it is proposed that managers form an aspiration level for size through social comparison.