Book Chapter
The Art and Science of Corporate Renewal
in
Financial Times – Mastering StrategyAuthors: Doz Y. L., Thanheiser H.
Doz Y. L., Thanheiser H. (2000). The Art and Science of Corporate Renewal. In Financial Times – Mastering Strategy (pp. 279-284). FT Prentice Hall.
Leaders in the 1990s moved away from portfolio and financial restructuring that typified the previous decade - but the ingredients for a successful transformation still elude many businesses.
According to the authors, leaders need to set new ambitions and to redefine their organization's focus; to establish clear operational and organizational rules; and to rekindle the commitment and emotional loyalty of employees.An initial surge of energy should be followed by a carefully managed diffusion process. Current wisdom says that companies should adopt a learning culture and be entrepreneurial, while the CEO needs to be the "first servant" rather than the "autocratic boss."
Or learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
