Publications

Related Faculty

Paulo Albuquerque

Professor of Marketing

Book Chapter

Structural Models

inAdvanced Methods for Modeling Markets (Book Series: International Series in Quantitative Marketing)

Authors: Albuquerque P., Bronnenberg B. J.

Albuquerque P., Bronnenberg B. J. (2017). Structural Models. In Advanced Methods for Modeling Markets (Book Series: International Series in Quantitative Marketing) (pp. 203-234). Springer.

Advanced Methods for Modeling Markets (Book Series: International Series in Quantitative Marketing) Structural models are econometric representations of decision-making behavior. Their key characteristic is that they frequently represent quantities of sales and price data as outcomes of goal-directed decision-making by agents.

A litmus test of the structural nature of an empirical model is therefore answering the question "where in the model are the agents’ decisions?" or in short “who maximizes what?”.

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