Assistant Professor of Organisational Behaviour
Music Industry; Authenticity; Commodification; Institutional Theory; Production of Culture; Digitization;
Institutionalizing Authenticity in the Digitized World of Musicin Frontiers of creative industries: exploring structural and categorical dynamics (Research in the Sociology of Organizations vol. 55)
Authors: Askin Noah
Since the arrival of mass production, commodification has been plaguing markets – none more so than that for music. By separating production and consumption in space and time, commodification challenges the very conditions underlying economic exchange.This chapter explores authenticity as the institutional response to the commodification of music, rekindling the relationship between isolated market participants in the increasingly digitized world of music.Building upon the “Production of Culture” perspective, we unpack the commodification of music across five different institutional realms – (1) production, (2) consumption, (3) selection, (4) appropriation, and (5) classification – and provide a thoroughly relational account of authenticity as an institutional practice.