Professor of Strategy
Playing Entrepreneurial Judo: How to Compete without a Resource Advantagein Next Generation Business Handbook: New Strategies from Tomorrows Thought Leaders
Authors: Gimeno Javier
Entrepreneurial firms often lack the capabilities, market position, and deep pockets of their larger rivals. Yet, they can survive and thrive by using Entrepreneurial Judo.They should exploit their rivals' strength and commitments by taking actions such that it will be difficult or costly for the rival to respond. The paper provides a classification of effective ways Judo moves and examples of applications.