Book Chapter
Organization Design for New Product Development
in
Handbook for New Product Development ManagementAuthors: Sosa M., Mihm J.
Sosa M., Mihm J. (2007). Organization Design for New Product Development. In Handbook for New Product Development Management Elsevier.
Developing a new product is a complex process that typically involves contributions of many disciplines. The more complex the product, the larger the number and arguably the heterogeneity of the people involved in the development effort. Unless the product is very simple, no single person carries out a new product development effort on her own.
Considering that many people from different disciplines need to be involved in the development effort, one fundamental question comes to mind: How are they and how should they be organized to maximize the chances of successful product development?In this chapter, the authors aim to compile current knowledge on the answer. This chapter progresses from a well established set of research streams on R&D organizations to newer research findings in product development.The authors conclude the chapter with summarizing remarks and four directions for future research in organizing new product development.
Or learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
