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Book Chapter
Sosa M., Mihm J. (2007). Organization Design for New Product Development. In Handbook for New Product Development Management Elsevier.
Developing a new product is a complex process that typically involves contributions of many disciplines. The more complex the product, the larger the number and arguably the heterogeneity of the people involved in the development effort. Unless the product is very simple, no single person carries out a new product development effort on her own.