Emeritus Professor of Marketing
Measuring the Competitive Fitness of Global Firms 2001in .
Authors: Larreche Jean-Claude
The fourth Report on the Competitive Fitness of Global Firms is based on information collected on 309 companies. It contains a number of significant additions to the previous editions, including a section on the e-Business capability, and trends over the last four years enabling a better understanding of changes in the fundamental capabilities of firms.