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N. Craig Smith

Senior Affiliate Professor of Ethics and Social Responsibility

Book Chapter

Marketing Strategy and Corporate Social Responsibility

inThe Routledge Companion to Strategic Marketing

Authors: Lopez-Rodriguez S., Smith N. C.

Lopez-Rodriguez S., Smith N. C. (2020). Marketing Strategy and Corporate Social Responsibility. In The Routledge Companion to Strategic Marketing (pp. 364-376). Routledge.

The Routledge Companion to Strategic Marketing Abstract not available

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