Making Global Strategies Work.in Smart Globalization: Designing Global Strategies, Creating Global Networks
Authors: Kim W. Chan, Mauborgne Renee
"Smart Globalization" is a selected anthology of leading-edge articles, originally published in MIT's Sloan Management Review, written by today's foremost thinkers in global strategy and management. Edited by Anil K. Gupta (The University of Maryland at College Park) and Eleanor Westney (Massachusetts Institute of Technology), the book explores the kinds of strategic analyses, organizational arrangements, and management approaches that will be required to win the battle for global leadership. That battle, the editors contend, must be carefully fought because globalization can be a double-edged sword.It offers, of course, the vast potential benefit of a much larger market arena, scale- and location-based cost efficiencies and exposure to a variety of new product and process ideas. But it also creates far greater levels of external and internal complexity and uncertainty. "Smart" globalization is the ability to capture the benefits and minimize the costs and risks.Part I of the book describes how companies can be smarter about designing global strategies. Part II demonstrates how companies can be smarter about building and managing a global network of subsidiaries and affiliates. This knowledge is vital to any global or globalizing company that wants to ensure that its efforts create, rather than destroy, value.